kerouac says

last week i was in target, and . . . i love target, because target has everything. target has pictures frames that are non-stupid and that i would put on my walls. they have bookshelves, vaccuums and car wax. they also have a very spartan and . . . kind of fifties-era health and beauty department. which means you can't by astroglide there. you can at the drugstore by my house, so i thought maybe in this more enlightened era you could buy good lube anywhere. not so. all they really have at target is lube masquerading as feminine moisturizer. so, i figured--as long as i'm going to have to buy K-Y jelly instead of the real, good, industrial stuff . . . i mean, why pay more?

yeah. i bought target-brand lube.